The Birmingham Showcase saw a great collaboration of some of the finest brands of the wedding industry come together for a weekend at The Custard Factory.
These small pop up shows are great for getting some much sought after time with wedding suppliers, who really at any other show are always so busy, you can’t really chat for much longer than 5 minutes.
The venue was full of suppliers that any bride would want at their wedding.
I had the chance to chat to them and below is just some of what they said.
Red Dot Jewels – Founder Shalini
2016 saw Red Dot Jewels open their first store in Pinner in North West London. I asked Shalini what brought them to Birmingham to do a showcase
“We get brides from all over London and the UK and we have had some very good clients here in Birmingham, so we wanted to make the effort and come here to meet them”
On bespoke jewellery – Our bride are very style conscious and fashion forward they tend to wear well known designers, and when you have invested in a couture piece you want the jewellery to be on a similar level.
Current Trends – We have many in house designers we design for lots of different outfits our jewellery is somewhat dictated by what’s happening on the catwalk and trends in India and Pakistan
Red was massive this year with our brides and it going strong for 2017, we have seen lots of Chokers and collar necklaces, before it was collar necklace with rani haar now it’s very much a Sabyasachi inspired look with lots of layering
Big for 2017 will be emerald green as seen in the dil hai muskil, expect lots of elaborate ornate jewels
Bride can visit the store for a full styling, and not forgetting the rest of the wedding party, they are also welcome to come in with their clothes to get matched up.
Rima Darwash – National & International Wedding photographer
I had the joy of working with Rima on a shoot earlier this year which i’ll share very soon, she was at the showcase talking to prospective brides and grooms but she was also shooting a lucky brides to be pre weds, at the custard factory which is such a creative space. Rima is just on the cusp of a re brand with a busy year shooting weddings coming to an end, she spoke to about evolving and bringing in more elements of her personality into her photography, a big one being graphic design. With a new look and new website launching very soon, Rima is excited to offer the Asian bride more in terms of photography and styling. The modern Asian bride doesn’t want to be labelled to one style of photography she wants more and I’m now offering all of that.
Mani’s Creative – Luxury Stationery & Design Studio
If you love inspirational images over on Pinterest then you’re going to love Mani Creative’s. Tayjal the driving force and talent behind the business is on a mission to provide gorgeous stationery for all brides
“I love being artistic, I got married two years ago and I know what it’s like to see something and not know where to get it” “brides are starting to get creative has, which has so much to do with the popularity of Pinterest . They get inspired and want to create something similar”
There is a misconception about stationary being expensive, but I’ve worked with lots of budgets and with bride from all over the country.
Umshaa by Uzma Babar – Fashion Designer
Uzma Literally burst on the scene last year at Pakistan Fashion Week 9 in London and although it was her first time in Birmingham, it was her 6th time in the UK this year alone.
On display was pieces from the collections Floral Goddess and Durre e Shahwarr
The room was filled with nudes, gold’s, beige and corals a colour palette that reflects closely to Uzmas mantra of less is more.
Design wise everything goes Peplums, structured ghara, high low gowns, short shirts, belted dupattas, gowns.
My question who can wear Umshaa? “Everyone! I work with all brides and budgets, just tell me what you want, if need be, we can change things around, bring more work from the back to the front as an example”
When i spoke with the designer she was just preparing to show her new collection Amore in Lahore at the Bridal Couture. A show she described as a heart attack. We have 12 mins to get 18 bridal looks out on the ramp. You can look forward to seeing Uzma back here on UK soil around February 2017.
Ambreen – Makeup Artist
2016 has been a remarkable year for Ambreen marking 10 years in the industry as a established MUA and holding her first Mac Pro Masterclass which she said felt like a amazing achievement and that asian makeup was finally being recognised in the mainstream market.
One look at Ambereen Instagram and you can see her signature look which is all about bringing out the natural beauty. A bride should like herself
On Trends – Everything is becoming a little less and it’s great to see the market move on and being less bling bling. Hair and Makeup should be very demure.
I asked what brides can do in the run up to the big day
“Lot of girls ignore their skin, but make it a priority, this doesn’t mean you need flawless skin but we can all improve what we have, get facials, drink lots of water, have a healthy diet. If need be see a dermatologist or beauty therapist don’t neglect your skin do your research”
Aamir Naveed – Hairstylist
If there is someone that’s synonymous with asian bridal hair is Aamir Naveed in just a few short years years he is on every brides wish list of suppliers.
On trends – bridal trends have totally changed this year instead of doing structured and vintage style hair its became loose and soft something we see more in Pakistani and English bridal. It’s been the year of the soft updo.
What can brides do in the run up to the big day?
Aamirs Top Tips
- Regular cuts to maintain healthy hair
- Don’t stress
- Good diet
- Use a good hair oil
Loved this look we created at #thebhamshowcase
During the afternoon an impromptu shoot was organised and this is the stunning outcome.
Photography – Rima Darwash
Hair – Aamir Naveed Hair
Makeup – Ambreen Make-up Artist
Outfit – Umsha by Uzma Babar & AYAH Couture
Jewellery – Red Dot Jewels
Design & Decor – Excellency Event Services
Magazine – Khush Magazine
Stationary – Mani’s Creative
Event production and coordination by @puja__m