The Fashion, Art, Design and Lifestyle of Indian Cinema descends on The Capital at BollyGoods Edition 2, London


Bollywood and Desi fashion go hand in hand. We’ve all sat watching a hindi film and been mesmerised by the costumes and jewellery. I know I have, most recently it was with Bajiro Mastani. So an event like the one below is just perfect. Spend this bank holiday at a unique exhibition inspired by the celluloid world of bollywood. Set within the grand hotel Dorchester.

The art and aesthetic behind Indian cinema will be curated on one, high end exhibition platform at BollyGoods Edition 2.

This presentation of celluloid inspired fashion, design, art and lifestyle, highlighting the rich creativity beyond the screen magic of the world’s largest film industry.

BollyGoods will showcase the works of leading families from Indian cinema that interpret their inherited aesthetics through fashion, interiors and accessory design. The show will present the work of the hugely talented family members of Bollywood’s screen superstars, accomplished designers in their own space. Besides the cinema born or connected, BollyGoods will also present the works of fashion designers, jewellers, couturiers, artists and graphic designers who cater to the world of Indian cinema. BollyGoods Edition 2, London will raise the curtain on their latest collections for an audience of cineastes that wants to take a bit of its magic home.

BollyGoods Edition 2, London will be inaugurated by First Lady of Bollywood Gauri Khan – Indian film producer; co-founder of film production and distribution company, Red Chillies Entertainments; interior designer; wife of superstar, Shah Rukh Khan; and one of the most stylish women in Bollywood.

Gauri Khan

One of India’s most celebrated creatives, fashion icon and design maverick Rohit Bal, will be presenting his latest prêt collections at the event.


Rohit Bal at the recent Lakme Fashion Week 2016

While further exhibitors include design duo Rohit + Rahul, whose outfits have graced red carpets te world over, a favourite with Bollywood’s glitterati, including Deepika Padukone, Ranveer Singh, Freida Pinto, Anushka Sharma, Aishwarya Rai Bachchan, Alia Bhatt and many more.

Among the jewellers exhibiting is Shri Hari Diagems by Vinay Gupta, who created the exquisite jewellery worn by Deepika Padukone in costume drama, Bajirao Mastani, while also designing wedding jewellery for Mira Rajput and commissioned pieces for actresses such as Kriti Sanon and Nimrat Kaur.

Bajirao Mastani Jewellery Shri Hari Diagems jewellery

Further jewellery exhibitors include model turned designer, Queenie Singh, who has accessorised personalities such as Hilary Clinton, the Queen of Morocco and Kangana Ranaut; and Roshni Chopra, actress, television presenter winner of NDTV Imagines reality show and now designer.

BollyGoods is the brainchild of Delhi-based entrepreneur, Promila Jain Bahri, a design enthusiast who has enjoyed a successful career in the world of aesthetics. A key influencer in India’s fashion and retail sector for the past two decades, she launched India’s first domestic-born childrenswear label, Li’l Tomatoes, with over 100 stores across the country. Cultivating her further passion for the arts, she founded Gallery of Galleries and Ananda the Bliss, among other noted achievements.

Combining her prowess in both spheres, she has gone on to pioneer the BollyGoods brand. She says, “I wanted to celebrate and share the creativity from the celluloid world with the wider world. BollyGoods is all about design and the lifestyle of the stars. The whole idea is to bring together the hugely talented family of superstars who are accomplished designers in their own right. People love Bollywood and are hugely influenced by its fashion and lifestyle. That’s what I want to share with discerning fans.”

Bringing the concept to the UK is London-based luxury consultant, influencer and stylist, Shivani Ahluwalia. She says, “I’ve worked in the luxury sector for years and bringing BollyGoods to the UK is an incredible opportunity for us to showcase the art, craft and design that is synonymous with the industry to purveyors of luxury goods and Bollywood enthusiasts alike. The UK has never before hosted an event of this kind and we are extremely excited to be bringing BollyGoods to London.”

BollyGoods Edition 2’s official charity partner is The British Asian Trust

Event Details as follows

BollyGoods Edition 2, London

Bank Holiday Monday 2 nd May 2016, 1.30 – 8pm

Ballroom Suite, The Dorchester, 53 Park Lane, Mayfair, London W1K 1QA

Tickets: £15

Ticket Purchase from




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