NorthWest Bridal Fashion & Talks with Creative Director Zaf Shabir

This year the Asian Wedding Experience enlisted Zaf Shabir to produce the catwalk show. Which meant thanks to great creative direction, the fashion show was not only worth watching, it was on par to what we see at bigger shows. Which is exactly the reason why i decided to highlight this. Having been to practically every wedding show in the country, the one thing smaller shows don’t really seem to pay much attention to is the one thing everyone wants to see.

So i caught up with the man responsible for the change…

PORTRAIT PROFILE

Zaf Shabir // Leading Model | Creative Director | Event Producer

“Zaf Shabir – AWE is on its 8th year now, and this is my first time with the team and majority of the fashion houses who participated in the show. Therefore it was highly important to execute an amazing show to give a Northern/Lancashire audience an international experience.”

Hi Zaf, As creative director of the fashion show what was your role?

EVERYTHING!

To elaborate, my role covers: Model management, choreography, styling, music selection, stage design, backstage management, management of the entire fashion show

I had a one-to-one consultation with every designer showcasing, going through their brand and collection to ensure their collection was executed to its best. Same with the makeup team, stage set up etc, to ensure everything runs smoothly and cohesively.

We saw something different in the way of accessories, not we would usually see, tell us a little more about that.

Glad to see you noticed! I’ve directed and produced fashion shows for a few years now. Some designers wish to accessories with their own product, some prefer not to have any adornments, and some leave it to me. AWE 2016 show accessories was an open book for me as designers had not supplied any accessories. Most of the collection were full on bridal outfits within their colour combinations, silhouettes and embroidery, so i thought we ought to go for a nod to jewellery without outshining the entire outfit.

Kanval By Design: I had styled their collection with delicate face adornments draped on each model’s face, a statement look yet contemporary and subtle, paired with a septum nose ring, again bang on trend yet complimentary to the outfit.

Tres Belle Robe: We went for simple gold hoops, I’m a big believer of less is more.

Zahid Rauf: The designer himself supplied his jewellery, which was a single head adornment per outfit, either a tikka or jhoomar.

Bombay Stores: Showcased 2 collections. The 1st collection, showcased indian trends which were all uniformed with white & silver headpieces, clean necklines and ears. Their 2nd collection, featured Pakistani brands such as Obaid Sheikh- karachi based designer, one of the directors of Fashion Pakistan Week, Sarah Salman from Lahore. This segment was styled with gold hoops, a statement gold nose ring complimented with a red bindi.

The above accessories were sourced and styled by myself.

The hair and makeup was kept quite simple? Again a change from what we normally see, why did you go down that route?

Hair and Makeup look was briefed by myself and finalised with the makeup sponsor Nafisa Sultan of Sultan Bridal.

I thoroughly look into hair and makeup trends are on a global platform and decide what the look should be.

Their tends to be an extremely heavy hair/makeup look in the UK, which doesn’t tend to be appealing to the masses, so it’s important to keep things clean, classy, and think about the overall composition of each look when in outfits and styled.

We went for a clean and polished base and skin, contoured features, groomed brows, and enhanced each models natural beauty. We refrained from too many dark tones on the eyes, for a fresh take to a subtle nude smokey eye using earthy skin tones.

Hair was a slicked back clean high ponytail, which was very popular on international fashion weeks and red carpet this season, so we went for this look, and a handful of options with hair simply down, showing off models’ luscious locks.

You being a being a model yourself, do you feel that gives you a certain edge when it comes to either styling or choreography. Seeing as you have now seen both sides 

Absolutely! Having a background in Fashion Design and as a model and creative being, i see everything in multi perspectives, be it a model, makeup artist, designer, i understand their viewpoint. As a model, i totally know every model’s strengths and weaknesses, so i ensure they deliver their very best. Styling- having worked with some of the biggest names in the South Asian industry, i can implement those trends onto newer brands and take their collections to the next level.  Choreography- I’m known for keeping things simple, my motto ‘less is more’ is renowned within the industry, let the model and collection do the talking.

Thank you Zaf you made all the difference to the show

BOMBAY STORES

Bombay Stores

Bombay Stores

Bombay Stores

Bombay Stores Bridal

Bombay Stores

Bombay Stores Men

Bombay Stores

BOMBAY STORES PAK (2)

Bombay Stores

bombay STORES PAK EDIT

Bombay Stores

Jewellery Box

Jewellery Box

Jewellery Box

Jewellery Box

jewellery box

Jewellery Box

jewellery

Jewellery Box

Kanval By Design

Kanval By Design

Kanval by Design 2

Kanval By Design

Shh Menswear

Shh Menswear

Tres Belle Robe

Tres Belle Robe

Tres Belle Robe

Tres Belle Robe

Zahid Rauf

Zahid Rauf

TRES BELLE ROBE

Asian Wedding Experience 2016 Designers Jewellery/ Accessories:

Jewellery Box- Jewellery Box

Zahid Rauf- Designer’s own

Bombay Stores- Stylist’s own

Kanval By Design- Stylist’s own

Tres Belle Robe- Stylist’s own

Hair & Makeup: Sultan Bridal by Nafisa Sultan & Team

Official Photography: Ekram Haque, Suhaag Photography

Fashion Show Creative Director, Styling, Choreography & Model Management: Zaf Shabir

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