Telenor Bridal Couture Week is holy grail in Pakistan when it comes to designers showing their bridal collections and its one I wait far all year round. The most awaited fashion week will take place in Lahore from the 11-13 December 2014.
If you love Pakistani fashion or indeed need inspiration for your bridal outfit then this is the place to be, it all kicks of tomorrow.
In even more exciting news, Ziggi Menswear will showcase its 2015 collection which for first for a UK brand. This is a massive step forward this isn’t a wedding catwalk show, this is it the godfather of couture catwalk. Considering their showing on the first day just after heavy weight Maria B this is my no means a small feat.
The collection entitled Musafir, meaning ‘traveler’, draws inspiration from journeys and the experience of different cultures, heritage and architecture. One of the main influences, however, is the deep transcen- dence of mysticism, which has inspired many generations to produce the finest pieces of art and the most captivating poetry.
The colour palette used is maroon, different shades of gold, sands and a hint of blue styled with Ziggi Menswear’s signature regal fabrics, including brocades, tanchoi silks, raw silks and velvet. The collection is also embellished with traditional embroidery methods that use beads, zardosi, dabka, kora, arri work, pita work and velvet appliques.
If that’s not enough Ziggi Menswear’s sister brand, Mehzabeen, will also see the official launch with its Gulnari collection. This is something that even i personally had hoped to see for a long time, a signature bridal wear from Ziggi and his team, so when Mehzabeen came to life, brides all over rejoiced.
The Gulnari collection embodies the essence of the traditional bride. Tempered with the heritage and old world charm of the pre-colonial era, which graces the silhouette of each individual piece.
The collection is predominately in the traditional bridal red, with hints of the naurathan colours, including turquoise, purple, pink, green as well as pearl. The embroidery is balanced with intricate detailing throughout the capsule collection, which consists of farshi ghararas, lehngas, long trail gowns, A-line flowing dresses made from chiffons, organza, velvets, brocade and Indian jamavar silks.
Design duo Ziggi and Taff are no newbies when it comes to the catwalk, they made their debut at the 2009 at the Asiana Bridal Show and done countless shows and won numerous awards for their traditional Asian men’s couture. Developing a reputation for high quality, cutting edge design.
Commenting on the milestone, Creative Director Ziggi Akhtar said: “We are delighted to be selected by HUM Network and Style360 to showcase our designs at the most eagerly awaited event in Pakistan’s fashion calendar.
As the event’s very first UK brand, this is a major milestone and we are looking forward to the opportunity to display our latest Musafir collection, which will transport us into distant lands and forgotten times. This will be complemented by the poetics of our Gulnari collection for brides, which draws inspiration from the romantic poetry maharanis recited.”
Managing Director, Taff Rafiq, said: “Over the years we’ve worked with a number of prestigious organisations and individuals, but taking our collections to Pakistan is a dream come true. Whilst a new market for us, it has nevertheless inspired us from the very beginning when we launched Ziggi Menswear.”
Wishing the guys the best of luck and can’t wait till we see the collection and so excited to see the beautiful Mehreen Syed as the showstopper. Below the team with HSY who is overseeing this years choreography.